Have you noticed that during Lent a lot of restaurants promote their fish entrees? McDonald's has the Filet-O-Fish on its menu year round, but the company advertises it extensively during Lent since the special is two fish sandwiches for $3 (and the special ends April 4, which is Easter). Last year's commercial with the singing fish on the wall was a hit, and it's back again this year in another form.
We had Filet-O-Fish sandwiches yesterday for lunch, and even though we could easily make them at home, there's something about getting one from McDonald's. The advertising works on us during Lent.
I've noticed that Arby's and Wendy's also have fish sandwiches right now for a limited time, but they are more expensive. Even if the fish is a better cut and larger, I think we'll stick with the Filet-O-Fish for tradition's sake.
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